WITH GREAT MARKETING comes great responsibility. In December, Sony released its first trailer for The Amazing Spider-Man 2 — the idea, as always, being to spill exactly the right number of secrets and not half a secret more. “I was nervous about it,” says director Marc Webb. “But we wanted to raise the stakes. We want people to appreciate the scope of what’s to come both in this movie and in subsequent films.” So fans saw their friendly neighborhood Spider-Man (Andrew Garfield) swinging exuberantly between the gleaming skyscrapers of midtown Manhattan. They saw him verbally sparring with his love, Gwen Stacy (Emma Stone), and facing down evil in the sparkling blue form of Electro (Jamie Foxx). Spi-hards also got the briefest glimpse of two other famous foes, Rhino and the Green Goblin. And, in a tease that elevated the trailer from a pretty good ad for a movie to a document that fans studied with Zapruder-like intensity, they saw Vulture’s signature wings encased in glass at Oscorp, and wait, were those the long, telltale mechanical arms of Doc Ock?
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